Author: Michael K. Sherman

Michael is a career communications professional who’s shaped the voices of corporations for more than 30 years. He is an avid kiter, a member of the American Kitefliers Association, and former president of the award-winning Wisconsin Kiters Club. Michael is recognized across the kiting community for his unique ability to capture and share the kite flying experience. His YouTube channel, Kite Flying and Kite Festivals, is a source of joy and inspiration for people worldwide with an up-close, often serene look at some of the world's largest kites and the people who fly them. Increasingly, these and his other kiting and kite festival productions are helping businesses and communities thrive.
Corporate Communications, Insights

Seeking to connect, brands that integrate are getting it right

Michael K. Sherman

Enlightened brands tend to forge more highly integrated corporate communications and marketing departments. They optimize the collaboration of these distinct disciplines to produce meaningful content that directly and immediately connects them with their desired audiences. Appealing to prospects and customers increasingly disenchanted with being sold to, these brands have embraced the longstanding value of effective… Continue reading Seeking to connect, brands that integrate are getting it right

Corporate Communications, Insights

Executive Communications: Three ways to help your leaders and your company shine

Michael K. Sherman

Helping talented executives seize the moment is rewarding. Each opportunity to shape a leader’s message brings a unique set of challenges, particularly when one is at the podium. Here are three ways to position your leaders to forge meaningful connections, with examples of how executives marked some distinct occasions when their brands were center stage:… Continue reading Executive Communications: Three ways to help your leaders and your company shine